Raz Azulay · 14 years in the security forces, and counting.

I built a cyber startup.
Alone.

Alongside the service. From the idea to a product that lives in production: the research, the system, the code, the user experience and the security that ties it all together. Today I also do this for a small number of people with an idea.

Let's talkMeet UNPWNED ›
Raz Azulay
Raz AzulayFounder of UNPWNED. Building products from Israel.

Product

Problem, audience, direction. What to build, for whom, and why now.

Design

A clear, quiet system that needs no explanation.

Engineering

Architecture and code that hold up over time.

Security

Trust in every layer, from the first decision, never bolted on at the end.

The story

Spot the risk before it happens. Then build what prevents it.

Before

14 years in the security forces, and still there. I learned to spot risk before it happens, and to take responsibility for people who cannot protect themselves.

The shift

I wanted to build instead of react. I taught myself product, design, code and security, because there was nobody to do it for me.

Today

UNPWNED is live, and I do the same thing for a small number of people with an idea.

How I work

  • First understand what is really being built. Then write code.
  • Security from the first decision, not a layer added at the end.
  • A system you can hold for years, not a demo.
  • A direct conversation with me. No layers in between.

Selected work

UNPWNED

A cyber startup that turns complex security checks into a picture you can understand and act on. The product where I proved to myself that I can take a complex system from zero, build it end to end, and keep improving it in the real world.

Founder-builtLive in productionSecurity scanning for sites and apps
See the product ›

Open to a small number of projects

Not every idea needs more code. First, understand what you are really building.

Brand sites and landing pages

When people need to understand in seconds who you are, what you are building and why they should stay.

Web products and MVPs

When a good idea still lives in your head and needs to become something you can open, use and learn from.

Systems that need order

When the product already works, but feels heavy, messy or less secure than it should be.

Have an idea worth building?

Tell me about it by email.

No form, no CRM, no analytics. One address and a direct conversation with me.

raz@unpwned.io

Now: building UNPWNED, serving, and open to one or two projects alongside.